Insights

Notes from the build

Practical notes on web development, design, SEO, performance and AI-assisted workflows, covering the tools and platforms shaping the modern web.

All articles

8 articles
A page-builder screen showing an Elementor V4 flexbox layout of atomic elements beside a panel of classes and variables, with nested V3 boxes resolving into a flat structure
Web Development·15 Sep 2026·11 min read

Elementor V4 vs V3: why and how to migrate to the Atomic Editor

Elementor V4 replaces nested widgets with Atomic Elements, Classes and Variables. What changed from V3, the real benefits, what is still missing, and how to migrate an existing site page by page.

Read article →
An AI assistant answer citing a website as a source, with source citation cards, representing being cited by AI search
SEO & AEO·16 Aug 2026·7 min read

Answer engine optimization: how to get cited by AI search

AI answers now sit above the links, and being cited in them is the new visibility. A practical guide to answer engine optimization (AEO): what it is, how it differs from SEO, and how to get quoted by AI search.

Read article →
A WordPress admin as a single content source feeding a website, tablet and phone through an API, representing headless WordPress
Web Development·15 Aug 2026·7 min read

Headless WordPress: what it is and when it is worth it

Headless WordPress keeps the WordPress editor but renders the site with a faster, separate front end. A practical guide to what headless WordPress is, its trade-offs, and when it is worth it.

Read article →
A PageSpeed Insights report on desktop and mobile showing a 98 performance score and Core Web Vitals metrics
Performance·14 Aug 2026·7 min read

How to improve website speed and pass Core Web Vitals

A fast site sends the browser less, and sends it later. A practical guide to how to improve website speed and pass Core Web Vitals, from images and fonts to code, caching and hosting.

Read article →
A Figma design workspace and a finished WordPress website shown as two screens, linked by a central AI node, representing AI-assisted Figma to WordPress conversion
AI·13 Aug 2026·7 min read

Figma to WordPress with AI: a faster, cleaner workflow

AI has changed how Figma designs become WordPress sites. A practical guide to Figma to WordPress conversion with AI: what it speeds up, what still needs a developer, and how to keep the build clean.

Read article →
A website mockup shown with its design system: a layout grid, type scale, spacing and colour palette, in a design tool
Design·12 Aug 2026·7 min read

Web design principles that turn visitors into customers

Good web design is not decoration. A guide to the web design principles that turn visitors into customers: visual hierarchy, whitespace, typography, speed, accessibility and clear calls to action.

Read article →
A website project planning interface with a timeline, a kanban board of stages, a calendar and a checklist
Workflow·11 Aug 2026·7 min read

How to plan a website project that stays on track

Most website projects run late because the planning was rushed, not the build. A practical, answer-first guide to planning a website project: goals, content, scope, structure, budget and platform.

Read article →

Got a project that needs this kind of thinking?

Tell me what you're building. You'll get a straight answer on scope, timing and cost within one working day.